Hola hola.
Welcome! I’m Natalia (but you can call me Nati). This site is my digital home base—part portfolio, part personal blog, and a peek into what I’ve built through content creation. You’ll find everything from my brand partnerships to random thoughts and experiences I love sharing. Take a look around, and feel free to reach out if you want to connect!
The Story
It all started when an eager fashionista (yours truly) decided to create an Instagram page to share where her outfits were from at the suggestion of a friend. What better and more straight forward name than Nati’s Style, right? Slowly but surely, people started following along (okay, mostly friends at first).
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Running this account even led me to give a TEDx Talk my junior year of high school, called "Influencing is a Full-Time Job." That's when I realized I was obsessed—not just with making content, but with the idea of influence itself: sharing things I loved, connecting with people, and seeing the impact of that. And this was before the Creator Economy became the beast it is today, so it wasn’t exactly common back then.
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I stumbled upon this app called TikTok and started posting in August 2019—and honestly, it’s been nonstop ever since. I graduated high school in the middle of a pandemic, got into Duke, and kicked off my freshman year online. I studied Sociology, Music, and Marketing, spent a semester living in Prague, graduated, and moved to NYC to keep doing what I love: creating content, helping companies and aspiring creators master social media, and working in marketing.
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I grew up in South Florida, but my roots are very much Venezuelan. Both of my parents are from Caracas, and even though I wasn’t born there, I’ve always felt deeply connected to my culture. Whether it’s in the Spanglish I speak, the family I have there, or the memories I've made (and plan to keep making there), Venezuela and Venezuelans hold a huge part of my heart. I owe so much of my journey to the Hispanic community who has supported me from the very beginning.
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I feel really lucky. My family means the world to me, my friends keep me grounded, and the community I’ve built online has been the best surprise of all. I love sharing little pieces of my life—especially the moments that feel relatable, comforting, or even just a reminder that we’re all figuring it out as we go.
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And now? You’re here! This website is a little piece of my world—proof of where I’ve been, what I’ve built, and all the things I’m excited about. I’m so happy you found your way here!
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